Many countries nowadays recognize the important role of tourism in economic growth and social progress this is why they try to exploit their tourism potential. This study seeks to investigate the effect of the demographic characteristics on tourism in Jordan. The questionnaire was developed accordingly within the theoretical framework and distributed to 250 tourists in the south region in Jordan. Two hundred and ten were returned and two hundred of them (80%) are valid. The results of questionnaire show that there are positive relationship among history memory, positive tourism impact and tourists who have experienced tourism in south region in Jordan; some demographic variables may lead to significant differences in perception of tourism impact.

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